Boring Business – what is it all about?

All businesses begin with an idea, skill or even a hobby that takes over your world. All you want to do is use that idea, skill or hobby to create an income. In the photography world, you have the skill to take beautiful images and want to create them as your job.

As many of you know, there is a lot more to running a photography business than simply taking pictures.  Skills may have to be learned and nurtured to improve your lighting techniques, newborn wrapping skills, editing skills, posing techniques, and the list goes on. There are many specialist trainers available to help you with this – please see the list of specialists we work alongside.

So you’ve got the camera, got the skills and now need to get customers! Many businesses will create a Facebook/Instagram page, and by getting people to like and share this, it may bring you some business. But how sustainable is it to just rely on Facebook and Instagram, or any of the social media platforms?

The next step will probably be creating a website with some of your images on it and telling people how great you are! And then you will sit back, relax and wait for the clients to roll in! We have been guilty of being complacent and almost to the stage of being irritated with the general public that they don’t book straight from my website or Facebook page.

When a client does enquire, we jump on the phone and are annoyed when they don’t answer or are confused as to how we got their details in the first place.

The world is a very different place these days, and many people are now distrustful of social media or cold callers on their phones. A lot of people do not have the telephone skills to speak to people and so it becomes an instant rejection of your enthusiasm for a new enquiry.

Over the last few years, we have designed and developed some processes that mean that we are nurturing and feeding our clients prior to their booking.

New clients will come from a variety of ways, and we can all list them, but what’s different about Boring Business is that we show you how to nurture those clients – get them to know you a little better, like you and trust you before actually committing to becoming your customer. As photographers, we are offering something that is not a normal weekly or monthly or even often an annual occurrence in people’s lives, and so we have to create the environment for our clients to trust us with their newborns, babies, pets and families for some incredibly special moments.

We can help you have a work/life balance so you are not constantly chasing your tail. If you want help, click the button below to get in touch!